Andres Sosa
Client Partner
Andres started his career at Citibank Venezuela, working as a trainee for the Risk Management Department.
After finishing his studies of Business Administration with a specialisation in management, Andres joined Bates Venezuela as part of a graduate trainee program. During his almost 3 years in Bates Venezuela, Andres worked as a senior account executive for British American Tobacco, Wendy's and Energizer.
In 1998 he joined British American Tobacco as Brand Executive working for `Belmont' the leading cigarette brand in Venezuela. He was in charge of all the brand strategy, BTL implementation and budget control for the brand. After two years of joining BAT he was transferred to British American Tobacco Globe House in London as Horeca Assistant Trade Channel Manager.
During this period he rolled out the Horeca Strategy to the diverse markets where BAT is present, actively worked on the formulation of the Retail Media Strategy and worked on several tools to share best practices around the world.
Andres joined XM in early 2001.